Free tools
Small, practical tools for analytics and martech teams. Each one runs entirely in your browser — nothing you paste in is uploaded to us.
Adobe Launch Documentation & Audit
Paste an Adobe Launch embed code and get a complete record of the property — every rule with its events, conditions and actions, every data element, all custom code, and the Adobe Analytics variable map — as an Excel workbook. It also audits the implementation for variables that never receive a value, broken data element references, and identifiers that differ only by capitalisation.
Google Tag Manager Documentation — coming soon
The same idea for a GTM container: tags, triggers, variables and custom HTML, documented and audited from the container snippet.
Need more than a tool?
An analytics audit covers measurement design, governance and what your reports are actually telling you.