Real work. Measurable outcomes.
How we help enterprise and product-led organizations fix analytics programs, restore data trust, and build measurement systems that support real decisions.
Rebuilding Adobe Analytics Trust for a Multi-Brand Retail Enterprise
A leading retail group with four brands and a single Adobe Analytics implementation could not agree on basic revenue figures. We rebuilt the measurement foundation from the ground up.
Defining an Identity Strategy for AEP Across Authenticated and Anonymous Users
A financial services organization had invested in AEP but could not activate it effectively. The problem was not the platform — it was the absence of a coherent identity strategy.
GA4 Migration for a High-Volume E-commerce Platform Without Reporting Disruption
A high-volume e-commerce platform needed to migrate from Universal Analytics to GA4 without disrupting the reporting that dozens of stakeholders depended on daily.
Building a Trustworthy Experimentation Program for a B2B SaaS Product
A B2B SaaS company had been running A/B tests for two years with no confidence in results. We rebuilt the measurement foundation to make experimentation trustworthy.
Designing a Governed Analytics Pipeline from Adobe Analytics to Snowflake
A media organization needed Adobe Analytics data in Snowflake for BI and data science use cases — but the existing pipeline was undocumented, inconsistent, and untrusted.
Migrating a Global Travel Platform from AppMeasurement to AEP Web SDK
18 report suites migrated in 6 weeks with under 2% metric variance. How we moved a global travel platform off AppMeasurement without disrupting peak season reporting.
Migrating a Digital Banking Platform from GTM to Adobe Launch
47 GTM tags replicated in Adobe Launch with zero incidents during cutover — in a regulated environment with strict change management requirements.
Building a Structured A/B Testing Program for a Telecom's Digital Sales Channel
A telecom had declared multiple winning tests over 18 months but revenue had not moved. We rebuilt the experimentation program from measurement up — and confirmed a real 12% conversion lift.
Connecting MoEngage with Adobe Analytics for a D2C Consumer Brand
Marketing automation and analytics running in complete isolation. We built the identity bridge that connected them — reducing the revenue attribution gap between platforms by 40%.
Implementing CleverTap for Lifecycle Engagement at an EdTech Platform
2 million learner profiles, a broken CleverTap implementation, and a retention problem. We rebuilt the event schema, backfilled historical profiles, and activated 14 lifecycle journeys.
Designing an XDM Schema for Real-Time CDP Activation at an Insurance Group
AEP live for nine months with fewer than 50,000 profiles despite 6 million policyholders. The problem was not the platform — it was 12 siloed data models with no shared identity strategy.
Building a Reliable GA4 to BigQuery Pipeline for a Media Publisher
The raw GA4 BigQuery export was missing 3% of events and inconsistently structured. We redesigned the pipeline to achieve 99.8% completeness with a 4-hour data freshness SLA.
Rebuilding Marketing Attribution for a Performance Marketing Agency
£4M in ad spend with ROAS figures that clients could not reconcile with actual revenue. Cross-platform double counting was inflating attributed revenue by 28%. We fixed it.
Implementing Customer Journey Analytics for a Subscription Business
Web, app, email, and support data in four separate systems with no way to see the full customer journey. We stitched five sources in CJA and built a churn prediction model that improved accuracy by 18%.
Establishing an Analytics Governance Program for a Healthcare Network
12 digital properties, 8 years of uncoordinated implementations, and a privacy compliance issue nobody knew existed. We brought it all under a single governance framework in 6 months.
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