Adobe Analytics, Launch & AEP Web SDK
Adobe Analytics implementations fail not because the platform is weak, but because measurement design, governance, and execution are misaligned.
We help enterprise teams design, implement, and evolve Adobe Analytics using Adobe Launch and the AEP Web SDK — with a clear path toward Edge and Customer Journey Analytics.
Where Adobe Analytics implementations break down
Many Adobe Analytics implementations grow organically over years — across multiple agencies, releases, and business priorities.
Common challenges we see include:
- Inconsistent eVars, props, and events across teams
- Adobe Launch rules that are hard to reason about or maintain
- Legacy AppMeasurement implementations blocking modernization
- Unclear readiness for AEP Web SDK or Edge Network
- Analytics data that does not align with downstream systems
Our approach to Adobe Analytics
We approach Adobe Analytics as part of a broader measurement system — not as a standalone reporting tool.
Our work typically includes:
- Measurement design aligned to business goals and user journeys
- Data layer and XDM-aware planning
- Clean, maintainable Adobe Launch architecture
- Migration planning from AppMeasurement to AEP Web SDK
- Validation across Analytics, Edge, and downstream consumers
This ensures Adobe Analytics remains reliable today — while being future-ready for CJA and AEP-driven use cases.
Adobe Launch, Edge & AEP Web SDK
Adobe Launch is more than a tag manager — it is the execution layer that determines data quality.
We design Launch implementations that are:
- Rule-light and predictable
- Environment-aware (dev, stage, prod)
- Compatible with both AppMeasurement and Web SDK
For organizations adopting the AEP Web SDK and Edge Network, we help define when and how to transition — without breaking existing reporting or governance.
When to engage us
Organizations typically engage us when:
- Adobe Analytics data is no longer trusted
- Launch implementations have become difficult to maintain
- They are planning a move to AEP Web SDK or CJA
- Analytics needs to support experimentation and personalization
Start with your own library
Before any engagement, it helps to see what is actually in the property today. Our free Adobe Launch documentation tool reads a published library and produces a full record of every rule, data element, extension and line of custom code — along with an audit of the things that break quietly: variables that never receive a value, references to data elements that no longer exist, and identifiers that differ only by capitalisation.
It runs entirely in your browser. Nothing is uploaded.
Migrating a Digital Banking Platform from GTM to Adobe Launch
A digital bank running all tagging through Google Tag Manager needed to migrate to Adobe Launch to support their Adobe Experience Cloud investment — without a service disruption…
Read the case study →Document your Launch property first
Before any engagement, you can see exactly what your property does today — every rule, data element, extension and line of custom code, with an audit of what is quietly broken. No call required.
Document my property →Runs in your browser. Your library is never uploaded to us.
Not sure if your Adobe Analytics implementation is future-ready?
Request an analytics audit to review your Adobe Analytics, Launch, and Web SDK setup — and get clear guidance on next steps.
Rather talk first? Book a 30-minute call · Use the full contact form