Amazon DSP

Amazon DSP provides strong commerce signals — but operates inside a closed measurement ecosystem.

We help teams use Amazon DSP with realistic expectations, clear objectives, and accountable measurement — not blind trust in platform reporting.

Why Amazon DSP impact is often hard to evaluate

Amazon DSP is attractive because of its access to rich shopping and purchase signals.

In practice, teams struggle when:

  • Platform-reported conversions are taken at face value
  • Measurement relies entirely on Amazon attribution
  • DSP performance cannot be reconciled with analytics data
  • Upper- and lower-funnel effects are conflated
  • Incrementality is assumed rather than tested

This creates confidence without transparency — and spend without clear learning.

Our approach to Amazon DSP

We approach Amazon DSP as a commerce activation channel that must be evaluated in context — not as a standalone performance engine.

Our work typically includes:

  • Defining clear objectives for Amazon DSP investment
  • Separating influence from direct conversion impact
  • Aligning DSP reporting with broader analytics frameworks
  • Evaluating incrementality using supporting signals
  • Setting realistic expectations for attribution and scale

This ensures Amazon DSP contributes to growth — without distorting measurement or decision-making.

Amazon DSP in a connected activation system

Amazon DSP delivers the most value when it is evaluated alongside search, paid social, and broader performance channels.

We help teams interpret Amazon DSP results using analytics data, trend analysis, and supporting behavioral signals — rather than treating the platform as a black box.

Commerce activation should inform decisions — not obscure them.

When to engage us

Organizations typically engage us when:

  • Amazon DSP performance cannot be validated externally
  • Leadership questions incrementality and true impact
  • DSP results conflict with analytics or revenue data
  • Spend is increasing without clear confidence

Not confident in your Amazon DSP measurement?

Request an analytics audit to review your Amazon DSP objectives, reporting assumptions, and alignment with broader measurement — and identify where clarity and realism are needed.

Learn More