Adobe Analytics, Launch & AEP Web SDK

Adobe Analytics implementations fail not because the platform is weak, but because measurement design, governance, and execution are misaligned.

We help enterprise teams design, implement, and evolve Adobe Analytics using Adobe Launch and the AEP Web SDK — with a clear path toward Edge and Customer Journey Analytics.

Where Adobe Analytics implementations break down

Many Adobe Analytics implementations grow organically over years — across multiple agencies, releases, and business priorities.

Common challenges we see include:

  • Inconsistent eVars, props, and events across teams
  • Adobe Launch rules that are hard to reason about or maintain
  • Legacy AppMeasurement implementations blocking modernization
  • Unclear readiness for AEP Web SDK or Edge Network
  • Analytics data that does not align with downstream systems

Our approach to Adobe Analytics

We approach Adobe Analytics as part of a broader measurement system — not as a standalone reporting tool.

Our work typically includes:

  • Measurement design aligned to business goals and user journeys
  • Data layer and XDM-aware planning
  • Clean, maintainable Adobe Launch architecture
  • Migration planning from AppMeasurement to AEP Web SDK
  • Validation across Analytics, Edge, and downstream consumers

This ensures Adobe Analytics remains reliable today — while being future-ready for CJA and AEP-driven use cases.

Adobe Launch, Edge & AEP Web SDK

Adobe Launch is more than a tag manager — it is the execution layer that determines data quality.

We design Launch implementations that are:

  • Rule-light and predictable
  • Environment-aware (dev, stage, prod)
  • Compatible with both AppMeasurement and Web SDK

For organizations adopting the AEP Web SDK and Edge Network, we help define when and how to transition — without breaking existing reporting or governance.

When to engage us

Organizations typically engage us when:

  • Adobe Analytics data is no longer trusted
  • Launch implementations have become difficult to maintain
  • They are planning a move to AEP Web SDK or CJA
  • Analytics needs to support experimentation and personalization

Not sure if your Adobe Analytics implementation is future-ready?

Request an analytics audit to review your Adobe Analytics, Launch, and Web SDK setup — and get clear guidance on next steps.

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